Friday, March 13, 2009

"Interest-Based" Advertsing Coming To Google's Adsense

Calling all Adsense advertisers! Google announced that Adsense is undergoing some changes due to the upcoming launch of "Interest-based" advertising. My first thought was, what the heck is that?!

On their blog, Google explains that ....

"Interest-based advertising will allow advertisers to show ads based on a user's previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. "sports enthusiast"). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the "sports enthusiast" interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310"

Although the description leaves something to be desired and is a bit cryptic, it seems clear that Google believes Adsense adversiers can look forward to increased visibility and bang for the buck in the future. Initially the offering will be limited to a certain number of advertisers as part of beta testing, but the remainder of users can look forward to seeing this in later 2009.

Anyone using Adsense will need to check their privacy policy and make any adjustments necessary to cover the new "Interest-based" advertising. The deadline for doing so is April 8, 2009. For info on how you can adjust your settings, you can visit https://www.google.com/adsense/support/bin/answer.py?answer=100557.

If you're interested in reading more about Google's interest-based advertising, you can visit the Inside AdSense Blog at http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html. Already there are multiple Google fans weighing in with over 80 comments and questions on the subject as of today, March 13th.

Thursday, March 12, 2009

Attraction Marketing Can Get A Boost From SEO

Who out there researches keywords? If you ran away from the computer when I asked that question my sympathies are with you.

When Sumantra Roy first introduced the Keyword Efficiency Index and showed us how we could really determine which words to optimize our sites for in an effort to gain targeted traffic, he opened the door for massive crowds of people to work their way up the search engine ladder; I know because I was one of them (and so were my clients).

KEI compares the Count result (number of times a keyword is searched on) with the number of competing web pages and then assigns it a number (1-400) which pinpoints exactly which keywords are most effective for a campaign. Companies like Wordtracker and WebPostion jumped on the bandwagon and saught to grab up the marketplace by offering tools to help with your search engine ladder climb.

But when the Internet took off (millions of websites rather than thousands), I saw a drop off in organic search engine optimzation. It seemed like competition had became so fierce that even if you would find the words you wanted to use, chances were that the KEI for that word was so low (less than 100) that you'd be trying forever to get your site noticed. It just became too tough to try and sit for hours sifting through keywords to help people searching Yahoo and Google find your site.

So the trend went from Organic SEO to Google's Pay-Per-Click program (Adwords) and was then followed up by the now popular Web 2.0. Latelly it seems all we talk about is the Web 2.0 craze. If you're familiar with it then you know how powerful it is to spread the wealth around - how working multiple networking sites can really help you bring in targeted traffic. If you're not familiar with it, check out this video by Mike Klinger, it tells you everything you need to know in less time than it takes to each lunch.

Last month I wrote to my ezine readers that they should consider returning a portion of their focus to Search Engine Optimization - that keyword research is still valid and we should do it. You might be thinking I'm crazy after just having told you how tough it is to actually do the research but trust me...the winds of change are blowing.

Wordtracker recently announced that they have redone their search tool. Although only select few of their customer base currently have access to the tool, we can expect to see it available to us within the next few weeks.Whereas the old tool focused specifically on KEI, the new tool will allow you to look at keywords through three important metrics:

1. frequency
2. competitiveness
3. commerciality

But the work isn't done yet! On their blog they've announced that with the new tool we will see as many as 9 times the keywords formerly available to us, a better measure of competition and commercial intent.

They are also asking us question such as:

What metrics do you really need?
Do you need prediction of the daily traffic a keyword may attract or do you just want to know the frequencies in our own database?
How useful and accurate is the keyword effectiveness index (KEI)?
What alternative ways to rank keywords would you like to see?
How can we best report the competitiveness of a keyword?
How do you uncover commercial intent?

What makes Wordtracker a standout product in my opinion is they are all about US, the person doing the research and they endeavor to make our lives easier. If you are a keyword research junky, I urge you to participate in the discussion they are hosting through their blog.

They key to attracting traffic to you is to combine Web 2.0 with returned power of keyword research for a campaign that lets you take advantage of all the good things the Internet has to offer.

For detailed information on Keyword Efficiency Index (KEI), see this post: http://www.wordtracker.com/database_help/keihelp.html

Monday, March 2, 2009

Attraction Marketer's Manifesto!


Last year I looked at many different marketing products to assist me with my internet marketing efforts. There were so many to choose from! I finally purchased a book from Ann Sieg called The Renegade Network Marketer. At only $67 I thought perhaps it would be worth a purchase. After all, it couldn't hurt right?

I found the information contained in Ann's report to be worth many times over what I initially laid out to get the report. What makes Ann different is that she is focused on YOU; showing you the inns and outs of what works and what doesn't when it comes to online marketing.

Wow am I glad that I chose to follow what Ann is doing wth internet marketing. Working with her just keeps on getting better! Today she released The Attraction Marketer's Manifesto, a FREE 75 page report (pdf) that reveals the inside story of how she finally "cracked the code" of attraction marketing and built a multi-million-dollar business for her family. And this was after her husband's own business had recently gone under.

For all of you who own businesses and are feeling the intense pressure of the economy (and wondering how to grow your business), this a report you can't afford to miss!

One of Ann's biggest contributions to internet marketing was exposing the myth that you must do what I call "grunt work" (cold calling and randomly prospecting strangers) to produce any profitable results. But now she has taken her message further, much further! She shows how anyone - and I do mean anyone - can use attraction marketing to build an automatic online recruiting and selling machine. For low cost or not cost at all.

Now I know what you're thinking. How many more FREE reports can I possibly read?! That's a problem we are all dealing with....information overload. How to work through all the junk to find that one crucial valuable piece of information.

That all stops now as this report will HELP you overcome information overload and open up possibilities you may have never imagined. And it will give you the road map to fulfill the promise of residual income... and it even goes further than that!

Well, I won't give it all away here. You can see for yourself by downloading your own personal copy in a matter of minutes.

Click here to download the report The Attraction Marketer's Manifesto absolutely FREE.

I would love to hear your thoughts and comments after you've read the report.

Wednesday, February 25, 2009

What's The Secret To YOUR Own Economy?

I'm curious. How many of you are feeling affected by the economy right now?

Are you worried about your business? Are you looking for more income streams? Do you want to start a business but are afraid this isn't the right time? Or are you doing great right now?

For myself, I'm always interested in looking for more ways to take charge of my OWN life and my OWN business. My nbox is positively flooded with offers to help me make more money, leverage income streams and earn money with social marketing. Although I do read many of them, quite frankly I will also hit the Delete key and send them into email heaven.


I recently received one email though that had me intrigued. Ali Brown (one of my favorite marketing gurus) is offering a free teleclass on Thursday, March 5, called "How to Create Your OWN Strong Economy This Year...With Online Information Marketing."


I'm planning on attending because I want to make the most out of 2009. Will you join me on the call? Click here to join me.


Please share with me your thoughts and questions below. I'd love to know what you really think about your business and the economy right now!

Thursday, February 12, 2009

Elance Calling Attention to Social Media

If you've been keeping up with social media you'll know that the list of sites you can leverage to help expose you to your target market and provide value to your audience is growing. There are so many that at times it can be confusing to keep up with it and decide where to focus your efforts.

Internet marketing expert and Elance "friend" Chris Bennett published an article on Frebruary 9th that attempts to provide some insight into a few social media sites that (although they have been around for a while) are now reaching critical mass and have something to offer those who are focusing on Digg and StumbleUpon in their social media efforts.

Have you heard of Reddit.com? How about Sphinn.com? Check out Chris' article for the complete skinny on these and other great sites you can use to attract attention to your business and build relationships online.



Tuesday, January 20, 2009

New President Leads the Way With Social Media

Today was a big day for all of us in the United States. Barack Obama was sworn in as our 44th President and people were rejoicing all over the country hopeful that a "new era" of change was dawning.

One of the most fascinating things about this election was how the use of Social Media tools played their part in impacting the outcome. Whether you agree with the current state of the union or are looking for change, one thing is for certain - this is the first election in the history of our country where the use of Social Media (podcasts, blogging, Twitter, Facebook) was an enormous factor in the driving force excitement and the Candidate's mobilization of their supporters.

If you're not convinced about the power of social media here's some statistics that may shock you! According to VoceNation as of 1:15 EST today:

1. 600,000 status updates posted through the CNN.com Live Facebook feed
2. Facebook averaged 4,000 status updates per minute during the broadcast
3. 8,500 status updates were posted during the first minute of Obama’s speech
4. “Millions” of people logged into Facebook during the broadcast

This is a very exciting time for the Internet and for all online business owners. We have more options than ever available to connect with potential partners, build relationships and grow our businesses.

What's your prediction for Social Media this year?

2009 Social Media Telesummit Preview - Will You Be A Part of The Next Wave?


**FREE PREVIEW CALL TONIGHT!! **

This call is a preview of all the great content you'll get at the 2009 Social MediaTelesummit!

Join Leesa Barnes on a preview call where she will introduce you to 4 business owners who have used social media to influence people and do amazing things.

If Politicians can use Social Media to gain the support of voters, YOU can get the same results for your business - but ONLY if you know what to do!

Register your spot by clicking here and scrolling down until you see the sign-up box.

When: at 8pm EST on Tuesday January 20, 2009

Monday, January 5, 2009

Who at the Social Media Telesummit Do You Want To Hear The Most and Why? Win a Featured Interview!

In December I wrote about Leesa Barnes' 2009 Social Media Telesummit. Have you heard about it yet? We are just weeks away from the event (January 21 - 30, 2009) and it's time to really rev this baby up!

If you haven't decided that it's worth your while to participate (or even peeked at the sign-up page yet) scroll through the list below to see who is heating up the phone lines and can heat up your revenues for 2009.

I want to know who YOU would like to hear the most and why. Leave your comment below.

I’ll pick one posting at random on January 20th and do a featured interview with that person on my blog (also sent out to my ezine subscribers) to get your lessons learned from the Telesummit!

So here goes....the presenters for this year's telesummit are:

WendyY Bailey - www.groupmastery.com
Who is WendyY?
Founder of Group Mastery, a certification program to help coaches, speakers and trainers learn the art of coaching in groups.
Creator of Groups Mastery in 33 Minutes, a telecourse that provides tips on how to create and run a group coaching program.
Founder of DIY Tech Talks, a monthly membership program designed to help coaches understand how to use technology in their coaching business.

Lou Bortone - www.bigideasguy.com
Who is Lou?
Author of 7 Secrets to Boosting Your Business Using Online Video and 7 Secrets to Finding Big Money Ghostwriting Gigs.
Former TV writer/producer who helps individuals, businesses and non-profits produce compelling video blogs, podcasts and TV programs for the Internet.
Creator of Flip Cam Tips, an online course teaching you everything you need to know about the flip camera.

Fred Castaneda - www.strugglingentrepreneur.com
Who is Fred?
Lead organizer of the Austin Podcasting Meetup Group which boasts just under 60 members.
Producer of several podcasts including Struggling Entrepreneur and Gain Control of Your Day.

Shannon Cherry - www.beheardsolutions.com
Who is Shannon?
Creator of The Inside Scoop: Master the Media, an audio program featuring advice from over 800 journalists who provide real strategies to getting publicity.
Has helped her clients appear on USA Today, the New York Times, Money Magazine, CNN, Good Morning America, and Oprah.
Author of StartUpSpark.com, a blog that attracts thousands of visitors on the b5media.com network.

Paul Colligan - www.paulcolligan.com
Who is Paul?
Co-author of the Business Podcasting Bible.
Co-creator of Podcast Secrets, a hands-on course that has helped hundreds of people launch a profitable podcast.
Creator of Premiumcast, a service providing a simplified way for content producers to distribute their premium content.

Kim Dushinsky - www.mobilemarketingprofits.com
Who is Kim?
Author of The Mobile Marketing Handbook, a book feautring easy-to-follow advice for businesses who want to interact with mobile users.
Creator of the Mobile Marketing Launch Kit, a workbook and audio program teaching businesses how to get started with mobile marketing.

Jeff Herring - www.jeffherring.com
Who is Jeff?
Teaches self-employed professionals how to generate multiple streams of income from their articles.
Creator of many programs and courses, including Article Writing & Marketing Secrets and List Building Gold Secrets.
Wrote a weekly nationally syndicated relationship column that reached over 20 million readers.

Sherman Hu - www.shermanlive.com
Who is Sherman?
Creator of Wordpress Tutorials, a website that teaches businesses how to set up, customize and profit from Wordpress blogs using video tutorials.
Faculty member at StomperNet.com, where he trains thousands of business owners and entrepreneurs how to create thriving internet businesses.
Produces The Monday Huddle, a half hour live online broadcast program that reaches thousands of viewers weekly.

Shama Hyder - www.clicktoclient.com
Who is Shama?
Teaches service professionals how to leverage the internet to establish themselves as industry experts, acquire more clients, create valuable services, and ultimately increase profit.
Named as one of the Top 50 Most Powerful and Influential Women in Social Media.

Chip Lambert - www.network2networth.com
Who is Chip?
Trained over 10,0000 business professionals through his speaking engagements and training programs.
Teaches business professionals how to master the power of LinkedIn through his webinar workshop.

Nancy Marmolejo - www.vivavisibility.com
Who is Nancy?
Social media advice has been featured in SmartMoney.com, Latina magazine, Orange Coast magazine, Siempre Mujer, Latino Future, Latino Perspectives and the Arizona Republic.
Creator of How to Get Free Publicity and Attract New Clients With the Power of Social Networking, a home study course which has helped solopreneurs increase their online visibility by 43%.
Named as one of the Top 50 Most Powerful and Influential Women in Social Media.

Elizabeth Marshall - www.marketingmarshall.com
Who is Elizabeth?
Founder of AuthorTeleseminars.com, a telephone series that has helped launch the virtual book tour for clients such as Seth Godin, Michael Port and Howard Behar.
Co-author of The Contrarian Effect, selected #9 on the Best Business Book for 2008 by the Editorial Board at Amazon.com and as the 2008 Best Sales Book by 800-CEO-READ.

Maria Reyes-McDavis - www.websuccessdiva.com
Who is Maria?
Named in the top ten of the Top 50 Most Powerful and Influential Women in Social Media.
Blogs over at WebSuccessDiva.com with over 10,000 subscribers featuring social media and internet marketing tips.

Deborah Micek - www.deborahmicek.com
Who is Coach Deb?
Co-author of Secrets of Online Persuasion, a book that reveals more than 77 Internet and persuasion secrets.
Creator of blogi360.com, a push button blogging platform designed to gives small business owners more traffic, customers and profits.
Co-author of Twitter Handbook which teaches individuals and businesses how to use microblogging to form relationships and build rapport.

Michael Port - www.michaelport.com
Who is Michael?
Author of the best selling book, Book Yourself Solid, as well as Beyond Booked Solid.
Co-author of The Contrarian Effect, selected #9 on the Best Business Book for 2008 by the Editorial Board at Amazon.com and as the 2008 Best Sales Book by 800-CEO-READ.
Creator of Booked Solid Network, an online membership club with members from around the globe.

Sarah Robinson - www.themaverickmom.com
Who is Sarah?
Host of the Hot Pink Telesummit and Profit, Purpose & Beyond Telesummit series attracting thousands of attendees from around the world.
Founder of Hot Pink Success, Inc., an eight-step process designed to give Mary Kay Sales Directors the knowledge, skills and tools to be strong authentic leaders and to build a powerful personal business.

David Meerman Scott - www.webinknow.com
Who is David?
Author of the #1 best selling PR and marketing book called The New Rules of Marketing and PR: How to Use News Releases, Blogs, Viral Marketing and Online Media to Reach Buyers Directly which is being published in 20 languages.
Author of The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free, a free downloadable book that has helped thousands understand viral marketing.
Named as an Ad Age Power 150 Media and Marketing Blogger, along with other influential bloggers such as Seth Godin, Darren Rowse, Chris Brogan and Mitch Joel.

Nicole Simon - www.crueltobekind.org
Who is Nicole?
Co-author of Germany's first book about Twitter for business called Twitter: Mit 140 Zeichen zum Web 2.0.
Blogs in both English at crueltobekind.org and in German at beissholz.de.
Sits on the advisory board for many organizations, including Next09 Conference and O'Reilly / Techweb Web 2.0 Expo Europe.

Mari Smith - www.marismith.com
Who is Mari?
Named the Pied Piper of the Online World by FastCompany.com.
Creator of Facebook for Professionals, an online self-study multi-media program, with a 250 page e-book, video tutorials, audios of dozens of interviews with active Facebook users.
Creator of Facebook Fortunes, an online membership club to help business professionals grow their business using Facebook.

Scott Stratten - www.un-marketing.com
Who is Scott?
Produces viral movies that have brought in over 40 million views, hundreds of thousands of newsletter subscribers and millions of dollars in revenue for his clients.
Faculty member of the world-renowned Sheridan College in their School of Business.
Featured in countless publications around the world, including the Wall Street Journal, Fast Company and USA Today.

The Blog Squad - www.blogsquad.biz
Who are The Blog Squad?
Authors of Build a Better Blog: The Ultimate Guide to Boosting Your Business with a Professional Blog.
Founders of the Blogging & Beyond Mentor Program, attracting hundreds of members from around the world.
Creators of Conversations With Experts, a series of interviews conducted with 63 experts to help independent service professionals take their business to the next level.

Adam Urbanski - www.themarketingmentors.com
Who is Adam?
Creator of many successful products, including How to Create and Sell Your Own Info-Products, How to Confidently Charge More and Get It, and How to Develop Your Personal Marketing Action Plan.
Creator of the Magnetic Client Attraction System which has helped his clients earn an extra $5,000 to $20,000 per month and as much as an extra $100,000 in a single weekend.

Des Walsh - www.deswalsh.com
Who is Des?
Writes for the Business & Blogging blog on the b5media network which is seen by thousands of readers.
Author of 7 Step Business Blog, a downloadable book teaching business owners how to get their own blog up and running.
Member of a few professional associations, including the International Association of Coaching and the Creative Skills Training Council, Asia-Pacific and Australia.

Carrie Wilkerson - www.barefoot-executive.com
Who is Carrie?
Founder of the Barefoot Executive membership club which boasts hundreds of members from around the world.
Creator of Magnetic List Building, a series of videos that show how to fill your list with thousands of quality prospects.