Calling all Adsense advertisers! Google announced that Adsense is undergoing some changes due to the upcoming launch of "Interest-based" advertising. My first thought was, what the heck is that?!
On their blog, Google explains that ....
"Interest-based advertising will allow advertisers to show ads based on a user's previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. "sports enthusiast"). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the "sports enthusiast" interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310"
Although the description leaves something to be desired and is a bit cryptic, it seems clear that Google believes Adsense adversiers can look forward to increased visibility and bang for the buck in the future. Initially the offering will be limited to a certain number of advertisers as part of beta testing, but the remainder of users can look forward to seeing this in later 2009.
Anyone using Adsense will need to check their privacy policy and make any adjustments necessary to cover the new "Interest-based" advertising. The deadline for doing so is April 8, 2009. For info on how you can adjust your settings, you can visit https://www.google.com/adsense/support/bin/answer.py?answer=100557.
If you're interested in reading more about Google's interest-based advertising, you can visit the Inside AdSense Blog at http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html. Already there are multiple Google fans weighing in with over 80 comments and questions on the subject as of today, March 13th.
Friday, March 13, 2009
Thursday, March 12, 2009
Attraction Marketing Can Get A Boost From SEO
Who out there researches keywords? If you ran away from the computer when I asked that question my sympathies are with you.
When Sumantra Roy first introduced the Keyword Efficiency Index and showed us how we could really determine which words to optimize our sites for in an effort to gain targeted traffic, he opened the door for massive crowds of people to work their way up the search engine ladder; I know because I was one of them (and so were my clients).
KEI compares the Count result (number of times a keyword is searched on) with the number of competing web pages and then assigns it a number (1-400) which pinpoints exactly which keywords are most effective for a campaign. Companies like Wordtracker and WebPostion jumped on the bandwagon and saught to grab up the marketplace by offering tools to help with your search engine ladder climb.
But when the Internet took off (millions of websites rather than thousands), I saw a drop off in organic search engine optimzation. It seemed like competition had became so fierce that even if you would find the words you wanted to use, chances were that the KEI for that word was so low (less than 100) that you'd be trying forever to get your site noticed. It just became too tough to try and sit for hours sifting through keywords to help people searching Yahoo and Google find your site.
So the trend went from Organic SEO to Google's Pay-Per-Click program (Adwords) and was then followed up by the now popular Web 2.0. Latelly it seems all we talk about is the Web 2.0 craze. If you're familiar with it then you know how powerful it is to spread the wealth around - how working multiple networking sites can really help you bring in targeted traffic. If you're not familiar with it, check out this video by Mike Klinger, it tells you everything you need to know in less time than it takes to each lunch.
Last month I wrote to my ezine readers that they should consider returning a portion of their focus to Search Engine Optimization - that keyword research is still valid and we should do it. You might be thinking I'm crazy after just having told you how tough it is to actually do the research but trust me...the winds of change are blowing.
Wordtracker recently announced that they have redone their search tool. Although only select few of their customer base currently have access to the tool, we can expect to see it available to us within the next few weeks.Whereas the old tool focused specifically on KEI, the new tool will allow you to look at keywords through three important metrics:
1. frequency
2. competitiveness
3. commerciality
But the work isn't done yet! On their blog they've announced that with the new tool we will see as many as 9 times the keywords formerly available to us, a better measure of competition and commercial intent.
They key to attracting traffic to you is to combine Web 2.0 with returned power of keyword research for a campaign that lets you take advantage of all the good things the Internet has to offer.
For detailed information on Keyword Efficiency Index (KEI), see this post: http://www.wordtracker.com/database_help/keihelp.html
When Sumantra Roy first introduced the Keyword Efficiency Index and showed us how we could really determine which words to optimize our sites for in an effort to gain targeted traffic, he opened the door for massive crowds of people to work their way up the search engine ladder; I know because I was one of them (and so were my clients).
KEI compares the Count result (number of times a keyword is searched on) with the number of competing web pages and then assigns it a number (1-400) which pinpoints exactly which keywords are most effective for a campaign. Companies like Wordtracker and WebPostion jumped on the bandwagon and saught to grab up the marketplace by offering tools to help with your search engine ladder climb.
But when the Internet took off (millions of websites rather than thousands), I saw a drop off in organic search engine optimzation. It seemed like competition had became so fierce that even if you would find the words you wanted to use, chances were that the KEI for that word was so low (less than 100) that you'd be trying forever to get your site noticed. It just became too tough to try and sit for hours sifting through keywords to help people searching Yahoo and Google find your site.
So the trend went from Organic SEO to Google's Pay-Per-Click program (Adwords) and was then followed up by the now popular Web 2.0. Latelly it seems all we talk about is the Web 2.0 craze. If you're familiar with it then you know how powerful it is to spread the wealth around - how working multiple networking sites can really help you bring in targeted traffic. If you're not familiar with it, check out this video by Mike Klinger, it tells you everything you need to know in less time than it takes to each lunch.
Last month I wrote to my ezine readers that they should consider returning a portion of their focus to Search Engine Optimization - that keyword research is still valid and we should do it. You might be thinking I'm crazy after just having told you how tough it is to actually do the research but trust me...the winds of change are blowing.
Wordtracker recently announced that they have redone their search tool. Although only select few of their customer base currently have access to the tool, we can expect to see it available to us within the next few weeks.Whereas the old tool focused specifically on KEI, the new tool will allow you to look at keywords through three important metrics:
1. frequency
2. competitiveness
3. commerciality
But the work isn't done yet! On their blog they've announced that with the new tool we will see as many as 9 times the keywords formerly available to us, a better measure of competition and commercial intent.
They are also asking us question such as:
What metrics do you really need?
Do you need prediction of the daily traffic a keyword may attract or do you just want to know the frequencies in our own database?
How useful and accurate is the keyword effectiveness index (KEI)?
What alternative ways to rank keywords would you like to see?
How can we best report the competitiveness of a keyword?
How do you uncover commercial intent?
They key to attracting traffic to you is to combine Web 2.0 with returned power of keyword research for a campaign that lets you take advantage of all the good things the Internet has to offer.
For detailed information on Keyword Efficiency Index (KEI), see this post: http://www.wordtracker.com/database_help/keihelp.html
Monday, March 2, 2009
Attraction Marketer's Manifesto!
Last year I looked at many different marketing products to assist me with my internet marketing efforts. There were so many to choose from! I finally purchased a book from Ann Sieg called The Renegade Network Marketer. At only $67 I thought perhaps it would be worth a purchase. After all, it couldn't hurt right?
I found the information contained in Ann's report to be worth many times over what I initially laid out to get the report. What makes Ann different is that she is focused on YOU; showing you the inns and outs of what works and what doesn't when it comes to online marketing.
Wow am I glad that I chose to follow what Ann is doing wth internet marketing. Working with her just keeps on getting better! Today she released The Attraction Marketer's Manifesto, a FREE 75 page report (pdf) that reveals the inside story of how she finally "cracked the code" of attraction marketing and built a multi-million-dollar business for her family. And this was after her husband's own business had recently gone under.
For all of you who own businesses and are feeling the intense pressure of the economy (and wondering how to grow your business), this a report you can't afford to miss!
One of Ann's biggest contributions to internet marketing was exposing the myth that you must do what I call "grunt work" (cold calling and randomly prospecting strangers) to produce any profitable results. But now she has taken her message further, much further! She shows how anyone - and I do mean anyone - can use attraction marketing to build an automatic online recruiting and selling machine. For low cost or not cost at all.
Now I know what you're thinking. How many more FREE reports can I possibly read?! That's a problem we are all dealing with....information overload. How to work through all the junk to find that one crucial valuable piece of information.
That all stops now as this report will HELP you overcome information overload and open up possibilities you may have never imagined. And it will give you the road map to fulfill the promise of residual income... and it even goes further than that!
Well, I won't give it all away here. You can see for yourself by downloading your own personal copy in a matter of minutes.
Click here to download the report The Attraction Marketer's Manifesto absolutely FREE.
I would love to hear your thoughts and comments after you've read the report.
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