Monday, December 22, 2008

Only 1 in 10 Earns $10,000 or More from Social Media

Are you earning money from Social Media?

If you are raise your hand then give yourself a hug, because you represent 1 out of 10 people who are sucessfully marketing themselves or their business with social media.

I find these numbers truly amazing.

My first thought when I read something like this is it's obviously A LOT harder than I thought to really learn all the secrets to social media and make it profit.

Then something happened.

I read an email in my inbox and decided to act. My good friend Leesa Barnes, author of Podcasting for Profit, recently conducted a survey asking business leaders and business owners about their use of social media. She wanted to know how I was using social media. I participated in her survey and then waited to hear the overall results.

When they came in, I was not as surprised so much as horrified. Here's some startling news from the Social Media IQ survey:

- 5 in 10 business leaders spend 2 to 5 hours per week using social media
- 9 in 10 believe social media is somewhat or very important to their business strategy
- Despite their awareness of social media,4 in 10 haven't made any money using social media
- Only 1 in 10 have earned $10,000 or more using social media

I don't know about you, but I'd like to earn an extra $10,000 in my business!

The question is how to do it. There's always more than one way to accomplish something: an easy way and a hard way. Translation....you can do it on your own, make costly mistakes and end 2009 wondering where you went wrong.

Or....

You can spend 8 days with 18 amazing experts who are earning a six or seven figure income from social media and can teach you everything they know.

Sound like fun?

If you just cringed at the thought of some time on the phone then this isn't for you. BUT if you felt excited at the chance to work with some of the most successful individuals who are using social media AND can teach you how to do it, then READ ON.

If you're anything like me then you know social media is important for your business but you might not know what to do or where to start. Whether you're an entrepreneur who puts on the "sales hat" from time to time or if you lead a team of sales people, you know that you must evolve your marketing strategies with the Internet to survive.

So back to those experts I mentioned just a moment ago.

If what I told you excited you, then please join me in January 2009 as these experts will reveal their social media success tips at the 2nd annual Social Media Telesummit.

What you will learn will amaze you!

You'll learn:

- Why it's dangerous to give away allyour content for free (and what to do instead);

- How to choose a profitable niche of starving customers who are ready to buy premium content;

- Learn the different ways to create revenue in Second Life;

- How to get a six figure sponsorship deal for your blog or podcast from a Fortune 500 company;

- Learn why most blogs don't make money and how you can ensure your blog isn't another
financial failure.

- And more!

Sound good so far?

If you want to find new clients faster and spend less money on generating leads, attend the Social Media Telesummit to accelerate your success in 2009.

Remember, doing nothing WILL cost you in 2009! The only thing you have to lose by doing nothing is MORE CLIENTS.

Click here to check out the details!


To Your Success!
Krista

Tuesday, December 9, 2008

The Keyboard For Blondes (It's no joke!)

I received the most interesting email today that at first looked like "joke" mail. After taking a momet to visit the website, I found out it wasn't a joke at all! The "Keyboard for Blondes" is actually a neat spin on a niche market.

Today's keyboards are focused. We have black ones, silver ones, flat ones, ergonomic ones, wireless ones and heck, we can even combine them together for more fun (and time) trying to pick which is the best one for us.

They are also so full of shortcut key stickers and tips for things to remember that we can often become focused on the not-so-fun side of computing just trying to get that email sent or that new product purchased off our favorite website. I routinely have my husband in my office and he is absolutely stummped when it comes to typing on my ergonomic keyboard - he HATES it! That's just fine for me because I get my laugh of the day watching an experienced typist chicken-peck out what he wants to type.

The "Keyboard for Blondes" is a refreshingly new spin on an oldie as far as I'm concerned. Sure we're getting a good laugh at the sake of every blonde we know (and I'm a blonde too thank you very much), but why shouldn't we have fun and at least smile ONCE per day when we glimpse our computer equipment. I'm sure some of you see your pc and want to run away screaming depending on how pc savvy you are (or aren't).

So what's the big deal about this keyboard already you're asking? Aside from the fact that it's screaming pink, they've changed the tags on a few of the buttons. It's probably going to be given as the season's "gag" gift to all the blondes out there, but who cares, right? It's fun AND funtional something most of us wished our computers were more of.

My favorite key changes:

1. Space Bar - What used to be the Space Bar is now the "I Need My Space" key. Slam you thumb down on that one and jump one space forward on the page while you crank up the music on you ipod or stereo and create your own "space".

2. Delete Key - has now been aptly renamed the "Oops!" key. If I had a dollar for every time I've ever hit the Delete key I'd be rich by now.

3. Caps Lock key - is now the "Warning XXXL Size Letters" key


So aside form this being a great new gift for any blonde friend, why am I sharing this with you? I wanted to pinpoint a great example of putting new spin on a product you may use everyday that capitalizes on a niche market. The inventor could have called this product "Keyboard for Brunette's" but it probably wouldn't have the same affect this has. First of all, when you see it you're not sure it's real and second it takes a second to believe someone is actually making money off of it. All it takes is one visit to the website and you know it's the real thing.



By creating the product for blonds, they inventor has capitalized on an existing market base. Look around you....how many products have the word blonde in the title or are specifically for blondes? Currently I'm using a conditioner called "Dumb Blonde" that can be used for any haircolor.


Getting ahead in today's marketplace is all about trends; predicting their rise and downfall and being in front of the next major crowd at the right time. What products or tools do you have around YOU that you can capitalize off of?


For more information on the "Keyboard for Blondes", visit the following links:


http://www.chipchick.com/2008/11/keyboard_blondes_pink_dedicated.html - No, this isn’t just a regular keyboard colored pink just to get women to buy it. This keyboard has got substance.




http://www.keyboardforblondes.com/ - to purchase your next "blonde" keyboard.





Tuesday, December 2, 2008

Women & Social Media...are we really stirring things up?

Are Women Changing the Social Media Landscape?

There was a time when you couldn't find women marketing online or offline.

At internet marketing workshops, you would rarely see a woman selling from the stage.

At technology conferences, there would be 1 or 2 women on the speakers list out of a couple dozen men.

But with the emergence of social media, women are dominating.

They're not just using it, they're talking about it.

They're not just talking about it, they're teaching it.

And they're not just teaching it, but they're using it to build their businesses.

But, are women **really** changing the social media landscape?

My friend, Leesa Barnes, is going to pose that question to a panel of social media and marketing experts on December 9 & 16, 2008 at 8pm EST.

Not only do you get access to the live event, but if you're one of the first 247 people to register, you'll get $70 off the tuition. Just use this coupon code to get the discount: SMWC08

Click here to get all the details!

Wednesday, October 15, 2008

Social Media - Is It Too Much To Handle On Your Own?

I have a great client who has more websites than anyone I know. When I met her she had a few websites, was doing multiple newsletters and having fun with it (she likes to write) but was adamant about not participating with other social media outlets...blogs, podcasts, social networking sites. She even suggested in her newsletters that it was a waste of time for her and she didn't have the patience to try and handle it all. She also wasn't comfortable turning her marketing over to someone else so we didn't explore that avenue either.

Since the customer is always right, I didn't push her to take part - I should have.

After working with me for two years and creating an amazing partnership and five gorgeous websites, she phoned me. She was simply not having the success she wanted online. Her offline business was great, her products were selling at events and by word of mouth, but her websites simply weren't selling for her.

She explained to me that although my work was outstanding, she needed MORE support for marketing. Knowing how she felt about marketing online, we hadn't really discussed extra support to date.

After our call I sat and realized that although I knew that at some point the issue would come up, I certainly wasn't prepared to hand her an answer when it did. Being a web designer, I know many tricks of the trade on what social media outlets were available, but my core business was building websites, not strictly marketing.

Internet Marketing specialists are in full bloom on the Internet. I know of individuals on the Internet who can teach you everything you need to know about ezines, or how to post on MySpace and how to use sites like Ryze to network socially; but what I was missing was the system which could take a total newbie to social marketing and give them the confidance and instruction needed to put them on the right track and keep them there.

I connected a few weeks later with my client who I must admit, helped straighten me out, and I'm supposed to be the expert! What she introduced me to was revolutionary, and since I never recommend a product to my clients I don't prsonally use (or have detailed knowledge of) I took the plunge. I enrolled in Renegade University.

I'm not alking about attending some institution online that's going to charge you a bunch of money and at the end of the day, you've read a few books, written an article and still aren't getting anywhere. Sound familiar?

I'm talking about a university that believes in giving as much as you receive.....in this case value. You start by giving your time, learning how to provide value to the people you'd like to do business with and what you receive in return is expertise on the subject, and combined with your desire to move forward in life and in business, you ultimately can receive success.

Is social media too much to handle on your own? The answer is simply, NO.

How can you get started? Check out Renegade University. You can start for FREE.

Can you afford to pass on an opportunity that shows you how to provide value to your clients, to build the know-like-and-trust factor in a way that will end your traditional cold-calling and list-building activities by opening up the door to the new marketing millenium?

I know I can't. So join me by getting in front of this growing trend and learn how to blast off your capacity for attracting potential clients to you quickly, easily and affordably.

See you there!